[Update] Box Office Returns - Weekend 7/10/09 - 7/12/09

Well, it looks like I was very wrong about Bruno and very right about Beth Cooper. Bruno which opened Friday with around $14 Million looked like it could finish the weekend with $35-$37 Million. However, it had around a $9 Million Saturday which is absolutely horrible. This movie simply pushed it too far. People didn't like the many parts with male nudity and I heard about a lot of walkouts in many parts of the country. That should give you a good idea of how disgusting this movie is. At this point, $30 Million for the weekend might not even happen.

I originally wanted Bruno to go above $42.5 Million but when I saw the first numbers on Fri night, I was able to go short and make up my losses and more for Bruno. It seemed I went a little too short considering what Friday's number truly was but that doesn't matter anymore. Saturday was way worse then anyone could have thought so all my bets are looking really safe now.

I Love You Beth Cooper looks like it will finish right around $5 Million. There is simply too much competition and too little buzz. It's performing as many expected.

Next week, we have Harry Potter and it is selling like crazy. Many sell outs already. Doubt it can have a $100 Million weekend but you never know in this business. Anything can happen.