Box Office Returns - Weekend 7/10/09 - 7/12/09

This week, we have Bruno and I Love You Beth Cooper. Bruno is the sequel to Borat and as such I am expecting a much bigger weekend then what Borat did. The interesting thing about Borat is that it made more on its second weekend then it did on its first. This is because they released Borat with less then a 1,000 Theaters and then ramped up the amount of theaters later in the weekend when they realized it was actually making money.

Bruno Trailer



Borat made $26.5 Million its 1st weekend and $28.3 Million its 2nd weekend. That's $54.8 Million for it's first two weeks. Now to help us plan for Bruno, we should get a better idea of what Borat could have made if it followed the regular box office pattern that most movies do. With a plain 40% drop for its 2nd weekend and the same amount of revenue for the first two weeks, Borat would probably have made around $34.25 Million its 1st weekend and $20.55 Million its 2nd weekend.

Now I expect Bruno to do better then Borat because it's a sequel and it is being released in the summer. Considering the Hangover which is also rated R made $45 Million, I think Bruno can make something similar. I'm predicting around $43 Million for Bruno.

I Love You Beth Cooper is going against Bruno, Transformers and Ice Age 3. I don't why they thought it was good idea to release the movie this weekend but I don't expect it to get very much. The key demographic for this movie has other movies that it can go and watch. So I'm predicting around $5 Million for I Love You Beth Cooper.